The Brief

Highly ethical and environmentally conscious smoothie maker Innocenthas a 71% share of the £169m UK smoothie market and the company sells two million smoothies a week. The name Innocent came about because their drinks are always completely pure, fresh and unadulterated. Anything you find in an Innocent bottle will always be 100% natural and delicious. As the team says on the Innocent website, if it isn't “then get on the banana phone and make us beg for forgiveness!"

Innocent needed to move its growing company from one west London location to larger, cooler premises.

The Solution

Active project managed the move end to end, providing crate packing, help with packing and unpacking, and decommissioning and recommissioning IT, printers and phone systems, as well as the specialist task of moving a small forest of six-metre trees and installing them – indoors. Active also took care of installing building protection and providing pre- and post-location support and comprehensive clearance and recycling.

The move was an outstanding success and Innocent was ready to start work on Monday morning with no unnecessary downtime.

In their own words:

“Active was fantastic from start to finish. They were easy to deal with when defining our requirements and delivered a perfect job. Our move was an outstanding success and we opened for business as planned and with no issues. I thank Active for the huge contribution they made to making this possible. I would strongly recommend Active to others and would use them again without hesitation."

— Head of IT and Environment, Innocent Drinks

If you would like to find out more about our service and how we can help your business, please call us on 44 (0)845 130 9066 or 01189 442 903 or email

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"Just wanted to pass on grateful thanks to the teams we had on site last night and today. It has gone brilliantly and having the extra porters was a great shout! Everyone worked together as one great team with a common aim - fab."

- HRG -

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